How to Increase Website Conversions to Get More Sales
Did you know that most website visitors never convert into sales? A study by World Stream shows that the mean site conversion rate is around 2.35% in all industries. The statistics show that companies have room for improvement when it comes to converting website visits into leads. The process of converting visits into sales requires your dedication and expertise. Follow the tips provided in this article on methods of enhancing website conversions to boost sales.
Let’s dive in.
Most Effective Ways to Improve Website Conversions
1. Be Mobile Friendly
In an era where most people own smartphones, visitors will use their mobile devices to access your business website. Failure to optimize a website to respond on smartphones and tablets can reduce conversions.
Ensure your website is compatible with most digital devices to enable potential customers to interact with it conveniently. For example, you can put page layouts and configurations that adjust depending on the customer’s device. The move guarantees higher conversions since more people will interact with your internet site for purchase or information.
2. Create A Visually Pleasing Outlook
The first impression a customer gets when they interact with your website determines if they can purchase from your firm. The Web Design process must focus on a professional, polished, and visually appealing website. You need to use uncluttered layouts, white space, and standard images.
3.Drive Visitors to Your CTA
A call-to-action is the most effective way of converting site visitors into buyers. Put compelling calls to action on your web pages to encourage visitors to take a specific step. For example, you can have a call-to-action to prompt clients to add products to their shopping cart after navigating the website.
However, a misplaced call-to-action might discourage visitors from browsing the website. The solution is understanding the target audience and what they expect from your website. If you dealing with existing customers, you can use a call-to-action that leads to a page that shows them how to earn loyalty points.
4. Ensure The Website Loads Quickly
Slow site loading speeds have challenged business efforts to convert site visits into leads. Studies show that an average individual spends around three seconds waiting for a website to load before giving up. Thus, your firm’s site must load fast to bring maximum conversions. You can increase site loading speeds by:
- Streamlining your HTML.
- Minimizing the number of HTTP requests,
- Using a Content Delivery Network (CDN).
- Investing in quality infrastructure.
- And reducing image sizes to suit all devices.
5. Ensure Easy Navigation
An individual interacting with your site should not face difficulties navigating your website. Including an elaborate navigation menu at the top and bottom of each web page can work magic. The navigation menu should have links to other web pages that a customer requires. For instance, the navigation menu can have a link the client can click to get contact details for the business if they have a question or wish to place an order.
6. Offer Many Contact Points
Website visitors may want to communicate with your business to seek more information or raise a complaint. While your company site is an invaluable point of contact, it should give the customer other avenues to contact you. Ensure you include multiple points of contact like emails, phone numbers, and social media links on your website. The approach gives visitors the confidence to buy from you since they have various ways of reaching you whenever a challenge arises.
7. Present Your Brand Well
Branding is essential for a business that intends to succeed in a competitive corporate world. People visiting your website may have seen your brand on TV adverts, Newspaper adverts, or billboards. If your website does not reflect the brand visitors know, they may not convert into clients.
The solution is to use the same branding you use on other platforms on your website. Here are some tricks for using visual branding for your firm’s website:
- Add a color overlay.
- Create templates.
- Use the same brand colors.
- Add a logo.
- Use images and a theme.
- And make it black and white.
8. Use Keywords Appropriately
The quality and type of keywords you use on your website determine how well it can attract visitors. Most people interact with your site for the first time because it has some keywords they need.
Use long-tail keywords related to your products to rank high on Google and grab internet users’ attention. You can write the keywords on your blog posts and web pages to increase conversions. However, avoid stacking the site with unnecessary keywords since the move can hurt its rating on Google.
9. Showcase Social Proof
Most individuals trust a brand after realizing other people are positive about it. Ensure you create a reviews section on your website as social proof for visitors. You can request most of your existing customers to rate your services and leave comments so that you can convert visitors into clients.
10. Write A Persuasive Copy
A website copy is invaluable because someone can decide whether to stay on a site based on the headings of its web pages. A visitor will leave the page if the web copy is not persuasive. For this reason, use a language, tone, and style that convinces a visitor they should interact more with your web pages when writing a copy.
11. Experiment with A/B Testing
The perfect way to know whether your intended actions on a web page will yield fruits is through A/B testing. The approach allows you to modify a webpage to create another version you test against the original page. Ensure you conduct an A/B testing on your site to determine the strengths and weaknesses of adding or removing features on a webpage. For example, you can add a search bar on a webpage and see how its traffic compares to the same page without that function.
Final Remarks:
In a competitive business environment, you should employ all tactics to convert as many website visits as possible into sales. The way to do this is to ensure that you put potential site visitors and your business in mind during web design and development. Consider hiring professional web designers if you do not know how to put the features that can enhance conversions.