Simple Website Solutions That Improve User Experience
The success or failure of a business depends on customer experience. Statistics show that firms that excel in user experience a 400% profit increase. Most enterprises focus too much on customer care to enhance the client experience.
However, most clients interact with a business online for the first time. If the customers have a poor user experience online, they will not purchase from the company. For this reason, the company site is an invaluable tool for determining user experience. This article discusses seven easy website solutions that improve user experience.
Top 7 Web Solutions to Help Improve User Experience.
Highlighted below are the top seven web solutions you can implement to help improve your website user interactions.
1. Constant Interconnectivity
An interconnected website can be the foundation of an excellent user experience. Most people want information that improves their choices or enlightens them.
An interconnected site is a solution since it can have content providers, internet service providers, search engines, and e-commerce websites. Interconnection gives a client an opportunity to access data from multiple sources and make the best decisions. For example, an interconnected site can redirect a user to a site where they get information about their health.
2. Responsive Web Design
Nowadays, people use tablets and mobile phones to browse the internet. According to TechCrunch, there are 2.6 billion smartphone subscriptions globally. Hence, a website that cannot respond on mobile phones and tablets may not have the desired User Experience . A responsive web design adjusts its interactions and appearance depending on the screen size and device a visitor uses. Using the most necessary words on web pages is a perfect way of creating a responsive web design. Although desktops and laptops can accommodate more words, a mobile device’s random access memory may be unsuitable for too much text. The best option is to write words that enhance your story.
3. Easy-To-Read Text
A web page’s readability and legibility is a determiner of how well users interact with your website. Most individuals interacting with a website have reduced vision, which means they cannot read small texts. Thus, writing web pages in illegible letters or fonts can hurt the experience users have.
The solution is to use size, font style, background, writing style, and formatting suitable for visitors. For example, size 16 is appropriate for a web page written in times roman font. The font size helps people with eyesight issues to read web pages easily.
4. Improved Navigation Tools
In a busy universe, everyone wants a website that can give them solutions fast with little hassle. For this reason, putting navigation tools such as browsing history, recommendations, trends, and search bar can make your website user friendly..
The trends tab is an effective tool for improving the UX of a website as it helps customers to know the interests of other people. For example, a clothes store’s website can have a place showing the most sought-after fashion. It helps a site visitor to make purchase decisions fast. The recommendations section could be another Web Solution for enhancing user engagement. Recommendations give a customer an idea of what they should choose or browse based on their preferences. For instance, a site can recommend other apparel of a similar price when a customer browses for clothes.
5. Clear, Precise Call-To-Action
Web designers and developers ignore call-to-action while concentrating on other aspects of a website. Nonetheless, calls to action are an invaluable element of a site that requires attention.All pages on a website must have a compelling and clear call to action. It can be a link, button, or form that encourages site visitors to take the next step. For example, one can put a call-to-action that requires users to contact a business on each web page.
A call-to-action enables site visitors to know how to get to the next step easily. One must know that a user will not spend more than 30 seconds trying to figure out how to contact the business. For this reason, a call-to-action must be strategic to ensure users can learn more about the company or make a purchase.
Also Read: How to Increase Website Conversions to Get More Sales
6. Improved Search Functionality
Everyone wants to get to the page they need on a website within the shortest time possible. The search functionality is the tool that can enable users to search for anything they want on a site. Thus, a web designer must put a responsive search functionality on a website.
Here are aspects of a great search function:
- Categories: Products should be categorized to make it easier for users to find what they are searching for. For example, an e-commerce website can have categories like furniture, apparel, utensils, and electronics.
- Search bar: A search bar is a valuable element of search functionality in a website. It should be placed at a location on the website where visitors can see it. The search box should offer customers solutions as they look for various items.
- Product information: Each search result should provide the user with sufficient information to make a purchase decision.
- Filters: The filters enable the customer to pick the most relevant results based on features such as price, type of product, and make.
7. Optimized Page Load Times
The page load time is the period a web page requires to fully load. If the page speed is low, clients may opt for a faster website. For this cause, a business can lose or retain customers based on its page load time.
Web designers must devise measures that improve page load time as this is a determinant factor in core web vitals. The solutions for a faster load time include:
- Reducing unnecessary HTTP requests.
- Minimizing plugins.
- Optimizing files and media.
- Using a Content Delivery Network (CDN).
- And optimizing code.
Wrapping It Up:
Improving a superior web UX/UI is necessary for companies that wish to outshine the competition. A company intending to achieve quality engagement with its customers should optimize page load times, use easy-to-read text, improve navigation tools, and have a clear call to action, among other measures. The measures will bear fruits a business engages professional web designers for the job.