Why Choose Shopify for Your E-commerce Store?
The internet has been a game-changer in the commercial landscape since many people prefer to shop online. If you have or intend to start an online store, the e-commerce platform you choose can determine your business’s success or failure. The best E-commerce Store platform must help your business reach as many individuals as possible and convert visitors into clients.
Shopify has been the perfect choice for many e-commerce firms in the past decade. The platform has over two million users globally. Most Shopify users embrace it because it provides an all-in-one solution for their online stores.
In this text, we look at reasons to motivate you to use Shopify for your e-commerce business.
Let’s get started.
Choose Shopify for Your e-commerce Store
1. Shopify is user-friendly
The last thing you want is to have an e-commerce platform that consumes your energy and time to set up. Shopify is uncomplicated to use when creating an online store making it a perfect choice. It helps business owners set up their stores fast with a clean, clear, simple user interface.
The good thing about Shopify is that it gives users a three-day free trial before starting the subscription. The free trial allows you to learn the platform’s features and know how to customize it for your e-commerce store. Besides, the platform allows users to subscribe for $1 a month for the first three months to facilitate the learning process.
2. Variety of themes
An e-commerce platform theme is valuable for your store’s success as it determines the overall appearance of the website. Statistics show that 58% of people ignore a website because of an unpleasant user experience. A well-designed e-commerce website theme will grab a shopper’s attention and give them the best user experience.
Shopify offers you different themes that you can use to enhance your e-commerce store website’s appearance and User Experience. The e-commerce platform has themes like Palo Alto, Ella, Colorblock, Peach Sunset, and Minimog. Most of these themes are affordable and responsive on various screens. Hence, visitors can access your site from their mobile devices or computers while experiencing a quality user experience.
3. Plenty of Apps
If you rely on more than one application to run your e-commerce store, you need to integrate them with your website. For example, you may require to use CRM, accounting, and email marketing tools on the e-commerce site to streamline business activities. App integration ensures apps can share information for better decision-making.
Shopify allows you to integrate as many apps as possible with your e-commerce website. Here are the advantages of integration:
- Saving time and money.
- Better insights.
- Customization.
- Elimination of data duplicates and error reduction.
4. Advanced Marketing Tools
With your e-commerce business competing against thousands of online stores, you have to improve your marketing tactics. The perfect way to do it is by employing effective advertising tools on your store’s website.
Shopify presents you with different powerful Marketing Tools that can help your online shop. The platform allows you to access tools like Instafeed, free shipping bar, and privy.
Let’s discuss what these marketing tools mean for your e-commerce store.
a) Free shipping bar
People buying online want to be sure goods can reach them conveniently. The best way to attract online buyers is by promoting free shipping on your e-commerce website. The Shopify free shipping bar reminds prospective clients they can get goods delivered at no cost by shopping from you. You can customize the Free Shipping Bar to pop up for clients who purchase products worth a specific amount.
b) Privy
Visitors might be encouraged to interact more with your e-commerce website when you give them an exit offer. For instance, you can have a pop-up message informing the visitor about how they may get an existing discount before they leave the page. The Shopify platform has a privy feature that allows you to target potential customers with exit offers before they leave your site.
c) Instafeed
Instagram is among the popular social media platforms used by online shoppers to search for goods and services. A study on Instagram’s impact on e-commerce revealed that 54% of people buy products after seeing them on Instagram. For this reason, your e-commerce store requires Instagram to increase its online presence and boost sales.
Shopify allows you to download Instafeed from the Shopify app store and use it on your e-commerce website. After installing Instafeed, you can advertise products on Instagram and provide users with a purchase option.
5. Safe and Secure Payment Options
At a time when hacking incidents have risen, online shoppers worry about the safety of their credit card or banking information. For this reason, online stores must embrace safe and secure payment options for their customers.
Shopify guarantees the safety of customer financial data by providing secure payment options. The platform allows you to accept payments from PayPal, Stripe, Verifone, Shopify Payments, and WorldPay. Allowing clients to pay from these platforms protects their credit card information, reducing hacking risks.
Also Read: Simple Website Solutions That Improve User Experience
6. All-in-one solution
An e-commerce shop owner is delighted by knowing their business needs can be under one roof. With Shopify, you can create an online store and sell in various places, including brick-and-mortar locations, mobile, and pop-up shops. The good thing about Shopify is that it is cloud-based, which means you can access it from any location or device.
More so, Shopify eliminates the need to have a different site for marketing your online business. Through the social media marketing options on the platform, a business can reach out to potential customers and get reviews.
Final Remarks:
Shopify is the solution for growing your online business. The platform’s user-friendliness, safety, multiple app capability, different marketing tools option, and many themes make it the best for e-commerce stores. You should try Shopify for your online store to enjoy the benefits highlighted in this article.